E3 1996 LA

E3 Expo 1996 at the Los Angeles Convention Center.

The Electronic Entertainment Expo, or simply E3, is a tradeshow devoted the video game industry. It was organized by the publisher of Macworld magazine, a subsidiary of International Data Group. The Pippin platform, jointly developed by Apple Computer and Bandai, was marketed at E3 events in 1995 to 1997.


Pippin @WORLD Netscape E3

An @WORLD console accesses Bandai Digital Entertainment's website at E3 Expo 1996.

Pippin @WORLD at E3 1997

Pippin @WORLD at E3 1997

Playing Mr. Potato Head Saves Veggie Valley at E3 Expo 1997.

E3 Expo '95Edit

Held May 11-13, 1995 at Los Angeles Convention Center.[1] The Pippin prototype was identified under the working title "Power Player".[2]

E3 Expo '96Edit

Held May 16-18, 1996 at the Los Angeles Convention Center.[3][2] A day earlier on May 15, 1996, Bandai Digital Entertainment unveiled the Pippin @WORLD console at a "Media Preview" event held nearby at the Beverly Hills Hotel, where Sheryl Crow performed for about 1,000 guests.[4] However, the media at the time was focused on Apple's "beleaguered" status.[5]

E3: Tokyo '96Edit

Held for the first and last time in Japan on November 1-4 at Makuhari Messe. Sony and Sega declined to participate, dooming the event to lose out to the Tokyo Game Show.[6][7]

E3 Expo '97Edit

Held June 19-21, 1997 at the Georgia Dome in Atlanta.[8] Pippin versions of Mr. Potato Head Saves Veggie Valley and The Journeyman Project: Pegasus Prime were shown.[9][10] By then, Bandai Digital Entertainment had organized a Pippin @WORLD Business Unit to refocus the platform towards vertical markets such as corporate intranets.[11][12]


  1. E3 1995, IGN. Accessed 2018-06-25.
  2. 2.0 2.1 The Platform War by Marilyn A. Gillen, Billboard, p.91-92. 1995-05-13
  3. E3 1996, IGN, Accessed 2018-06-25.
  4. E3 and Other Adventures in Electronic Entertainment by Jake Richter, PC Graphics Report. 1996-05-21.
  5. Apple develops a low-cost 'appliance' by Dennis Michael, CNN. 1996-05-16. Archived 2001-02-10.
  6. The Year E3 Went to Japan and Tried to Kill the Tokyo Game Show by Luke Plunkett, Kotaku. 2011-09-19.
  7. From the latest titles to VR and cosplay, the Tokyo Game Show has been in Japan's corner for 20 years by Jason Coskrey, The Japan Times. 2016-09-15.
  8. E3 1997, IGN, Accessed 2018-06-25.
  9. Pippin @ World E3 1997 TNG VHS Video by E3 short clips , YouTube. 2018-02-21.
  10. #ThrowbackThursday behind the scenes by The Journeyman Project, Facebook. 2014-04-10.
  11. Background of BDE, Studio02. Accessed 2018-06-25.
  12. Pippin @World gets Ethernet, CNET News. 1997-05-21. Archived 2004-11-25.

See alsoEdit

External linksEdit

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