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Tokyo Toy Show

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This article is about the trade show in context of Bandai and the Pippin platform. For more information about the event scheduled in 2022, see Tokyo Toy Show 2022.

The International Tokyo Toy Show (東京おもちゃショー) is an annual event organized by the Japan Toy Association. It is the largest toy industry trade show in Japan, presently held at the Tokyo International Exhibition Center (also known as Tokyo Big Sight) in June or July of each year. The annual Japan Toy Awards are presented at this event.[1] Until the Tokyo Game Show was spun off in 1996, the Tokyo Toy Show was also an important venue for early Japanese game developers.[2]

Pippin panorama at TokyoToyShow95

Bandai's Pippin exhibit in 1995.

Bandai is a longtime participant of the Tokyo Toy Show and demonstrated prototypes of their Playdia and Pippin consoles at the 1994 and 1995 events, respectively.[3][4] Makoto Yamashina (山科 誠) became the president of The Japan Toy Association after stepping down from his executive roles at Bandai in 2004.[5][6] His father, Naoharu Yamashina (山科 直治), had previously served as the chairman of the The Japan Toy Association.[7]

Venues[]

History[]

Early years[]

1st Japan International Toy Fair 62

Logo of the 1st Japan International Toy Fair in 1962.

  • 1962 - The 1st Japan International Toy Fair (日本玩具国際見本市) was organized by The Japan International Toy Fair Association and held October 17-20 at the former Tokyo Metropolitan Industrial Hall Ōtemachi-kan in Chiyoda, Tokyo. 82 Japanese manufacturers and nearly 20,000 visitors and buyers were in attendance.[13][14]
  • 1963 - The 2nd Japan International Toy Fair was held October 23-26 at the former Tokyo Metropolitan Industrial Hall.[15]
  • 1964 - A "World Toy Fair" was held in November at a leading department store in Tokyo.[16]
  • 1965 - The 4th Japan International Toy Fair was held in October.[17]
  • 1968 - The Japan Toy Association was established.[18]
  • 1968 - The 7th Japan International Toy Fair was held in mid-October at the former Tokyo Metropolitan Industrial Hall. 98 Japanese manufacturers were in attendance. Japan's exports surpassed that of West Germany, the former leader of the toy export market.[19]
  • 1970 - The 9th Japan International Toy Fair was held September 9-11 at the former Tokyo Metropolitan Industrial Hall. 91 Japanese manufacturers and an estimated 15,000 buyers were in attendance.[20][21]
  • 1973 - The 12th Japan International Toy Fair was held in early October at the former Tokyo Metropolitan Industrial Hall. About 61% of Japanese toy exports were to the United States at the time.[22]
  • 1976 - Held for the last time at the former Tokyo Metropolitan Industrial Hall Ōtemachi-kan.[23]
Aerial photo of Tokyo International Trade Fairgrounds 1989-1990

Aerial photo of the former Tokyo International Trade Fairgrounds.

Bandai game systems at the Tokyo Toy Show[]

1983_Tokyo_Toy_Show

1983 Tokyo Toy Show

(skip to 8m26s for Bandai)

Makuhari Messe 1990

Makuhari Messe in 1990.

1994_Tokyo_Toy_Show

1994 Tokyo Toy Show

(skip to 36s for BA-X)

  • 1994 - Held June 2-5 at Makuhari Messe. Bandai unveiled the BA-X Bandai Home Entertainment Interactive System,[3] which would be released as the Playdia three months later.[42][43]
1995_Tokyo_Toy_Show

1995 Tokyo Toy Show

(skip to 10m29s for Pippin)

Pippin and Oracion at TokyoToyShow95

Demonstration of a Pippin prototype in 1995.

1997_Tokyo_Toy_Show

1997 Tokyo Toy Show

(skip to 45s for Tamagotchi)

  • 1997 - Held March 19-23, for the first time at Tokyo Big Sight.[47] Tamagotchi CD-ROM and related merchandise were major attractions at Bandai's exhibit.[48]
  • 1998 - Held March 18-22 at Tokyo Big Sight, East Exhibition Hall. The first three days were limited to industry "dealers" and the last two were open to the public.[49] Admission fee was JP¥ 1,000 per person.[50]
1999_Tokyo_Toy_Show

1999 Tokyo Toy Show

(skip to 3m45s for WonderSwan)

  • 1999 - Held March 18-21 at Tokyo Big Sight, East Exhibition Hall. The first two days were limited to industry "dealers" and the last two were open to the public. Admission fee was JP¥ 1,000 per person; up to 2 pre-school children were admitted free with an adult on public days.[51] 177 companies exhibited at the event, including 40 foreign exhibitors from 8 countries. 23,355 trade visitors and 64,522 public visitors were in attendance.[52] Bandai showed its new WonderSwan handheld console.[53]
  • 2000 - Held March 16-19 at Tokyo Big Sight. Admission fee was JP¥ 1,000 per person. This was the last event to be sponsored by the Japan International Toy Fair Association, which was merged into The Japan Toy Association.[52] 187 companies exhibited at the event, including 43 foreign exhibitors from 8 countries. 22,137 trade visitors and 68,253 public visitors were in attendance.[54] Bandai showed prototypes of its WonderBorg robotic kit for WonderSwan handheld consoles.[55]
  • 2001 - Held March 22-25 at Tokyo Big Sight. Admission fee was JP¥ 1,000. This was the first event to be sponsored by The Japan Toy Association.[54] 180 companies exhibited at the event, including 43 foreign exhibitors from 8 countries. 19,890 trade visitors and 67,021 public visitors were in attendance.[56]
  • 2002 - Held May 9-12 at Tokyo Big Sight. Admission fee was JP¥ 1,000.[56] Bandai unveiled the SwanCrystal color handheld console.[57]

Decline and closure to the public[]

Taito-Kan Tokyo Metropolitan Industrial Trade Center

Taito-kan Exhibition Hall.

  • 2003 - Held June 10-12 at the Tokyo Metropolitan Industry and Trade Center's Taito-kan Exhibition Hall. Due to the declining birth rate and shrinking toy market in Japan, the event was limited to industry professionals to conduct business negotiations.[58] 92 companies were at the event.[59] A separate Japan Toy Show was open to the public July 31-August 3 at Pacifico Yokohama, Exhibition Hall A-D. Admission fee was JP¥ 1,000.[60]
  • 2004 - Held June 15-17 at Taito-Kan Exhibition Hall. The event was free to industry professionals by invite only. Children were not permitted.[61] 91 companies were at the event,[62] but the limited size of the venue became a problem for exhibitors.[5]
  • 2005 - Held July 19-21 at Tokyo Big Sight, East Exhibition Hall 2-3.[63] The event was free to registered professionals or by invite only.[5] 114 companies exhibited at the event, which was covered by 28 television broadcasts. About 15,000 trade visitors were in attendance, a 28% increase over the previous year.[64]

Reopened to the public[]

Tokyo Big Sight at night 2007

Tokyo Big Sight has hosted the Tokyo Toy Show in recent years.

  • 2006 - Held July 13-16 at Tokyo Big Sight, West Exhibition Hall 1-4, with 50% more space than the previous year.[64] The event adopts the promotional name International Tokyo Toy Show and is re-opened to the public. From this point, the first two days are limited to industry professional "buyers" and the last two are free to the public.[65]
  • 2007 - Held June 28-July 1 at Tokyo Big Sight, West Exhibition Hall 1-4.[66]
  • 2008 - Held June 19-22 at Tokyo Big Sight, West Exhibition Hall 1-4.[67] The first annual Japan Toy Awards were presented on Tuesday, June 17 before the opening of the show.[68]
  • 2009 - Held July 16-19 at Tokyo Big Sight, West Exhibition Hall 1-4.[69]
  • 2010 - Held July 15-18 at Tokyo Big Sight, West Exhibition Hall 1-4.[70] Total attendance reached 158,311.[71]
  • 2011 - Held June 16-19 at Tokyo Big Sight, West Exhibition Hall 1-4.[72] 18,782 trade visitors and 139,872 public visitors attended the event, despite the effect of the Great East Japan Earthquake a few months earlier.[73]
  • 2012 - Held June 14-17 at Tokyo Big Sight, West Exhibition Hall 1-4.[74] 18,235 trade visitors and 141,443 public visitors attended the event.[75]
  • 2013 - Held June 13-16 at Tokyo Big Sight, West Exhibition Hall 1-4.[76] 18,738 trade visitors and 140,573 public visitors attended the event.[77]
  • 2014 - Held June 12-15 at Tokyo Big Sight, West Exhibition Hall 1-4.[78] Over 35,000 items were displayed by 157 exhibiting companies.[79] 18,979 trade visitors and 141,175 public visitors attended the event.[80]
  • 2015 - Held June 18-21 at Tokyo Big Sight, West Exhibition Hall 1-4.[81]
  • 2016 - Held June 9-12 at Tokyo Big Sight, West Exhibition Hall 1-4.[82] 19,952 trade visitors and 142,069 public visitors attended the event.[83]
  • 2017 - Held June 1-4 at Tokyo Big Sight, East Exhibition Hall 1-3.[84] 18,692 trade visitors and 128,345 public visitors attended the event.[85]
  • 2018 - Held June 7-10 at Tokyo Big Sight, West Exhibition Hall 1-4.[86] 197 exhibitor companies (51 from overseas),[87] 18,981 trade visitors and 141,209 public visitors attended the event.[88]
  • 2019 - Held June 13-16 at Tokyo Big Sight, West Exhibition Hall 1-4. The first two days were limited to industry professionals and the last two were open to the public.[88] Around 35,000 items were displayed by 191 exhibiting companies.[89] 17,164 trade visitors and 135,245 public visitors attended the event.[90]

Affected by the COVID-19 pandemic[]

Upcoming events[]

  • 2023 - Scheduled to be held June 8-11 at Tokyo Big Sight, West Exhibition Hall 1-4, assuming no other pandemic-related disruptions.[97]

References[]

  1. ↑ International Tokyo Toy Show, World of Toys. 2017. Accessed 2019-01-06.
  2. ↑ 2.0 2.1 Rescheduling of the "Tokyo Game Show", Consumer Entertainment Supplier's Association. 2001-10-12. Archived 2003-11-23.
  3. ↑ 3.0 3.1 1994年東京おもちゃショー　カクレンジャー　ブルースワット (Japanese) by kbigstone, YouTube. 2013-01-13.
  4. ↑ 4.0 4.1 1995年東京おもちゃショー　オーレンジャー　ビーファイター (Japanese) by kbigstone, YouTube. 2013-01-19.
  5. ↑ 5.0 5.1 5.2 5.3 5.4 Tokyo Toy Show 2005 - Guide (PDF), The Japan Toy Association. Archived 2005-04-15.
  6. ↑ バンダイ御曹司がハマった愛欲と金欲 (Japanese), Asahi Shimbun. 2011-12-07.
  7. ↑ Bandai founder left 2.65 billion yen estate, The Japan Times. 1998-10-12.
  8. ↑ 続日本初？ (Japanese), ヘッドフォン近代博物館. 2009-08-20.
  9. ↑ 東京・1996春, Circle Chipuna. Archived 2008-01-24.
  10. ↑ Olympic Village by Paul Raats, TOKYO 2020. 2018. Accessed 2019-04-24.
  11. ↑ The Tokyo 2020 Olympic Village Building Boom: If You Build It, Will Buyers Come?, Real Estate Japan. 2018-07-22.
  12. ↑ The Famous Makuhari Messe International Convention Complex, YABAI. 2018-09-11.
  13. ↑ Japan: Japanese Toy Fair. 1962 by Reuters, British Pathé. 1962-11-01.
  14. ↑ Japan International Toy Fair by Scott Bray, ROBOTapedia. 2013. Accessed 2019-02-11.
  15. ↑ ガンタマ日記微分統合編2009年4月 (Japanese) by Kusou Zakka, 空想雑貨(浅草の懐かしおもちゃの秘密基地). 2009-04-10
  16. ↑ Japan: World Toy Fair In Tokyo 1964 by Reuters, British Pathé. 1964-11-20.
  17. ↑ 1963～1965年アサヒ玩具 クライスラーインペリアル ～ 玩具・模型カタログ棚から 015 (Japanese) by ポルシェ356A, ポルシェ356Aカレラ. 2014-10-18
  18. ↑ 18.0 18.1 おもちゃの歴史年表 (Japanese) by トイジャーナル編集局, おもちゃ情報net. 2018. Accessed 2019-02-22.
  19. ↑ Japan: 7th International Toy Trade Fair Opens. 1968 by Reuters, British Pathé. 1968-10-17.
  20. ↑ Japan: Ninth Japanese Toy Fair Opens 1970 by Reuters, British Pathé. 1970-09-10.
  21. ↑ 1970 Ad Japan International Toy Fair Tokyo Trade Center, Period Paper. Accessed 2019-02-11.
  22. ↑ Japan: Toy Fair Shows Off Giant Export Industry 1973 by Reuters, British Pathé. 1973-10-05.
  23. ↑ 23.0 23.1 (株)トミー『トミー75年史 : 真の国際優良企業を目指して』 (Japanese), Shibusawa Sashi Database. 2000-07.
  24. ↑ 日本展示会協会５０年の歴史年表 (Japanese PDF), Japan Exhibition Association. 2015-11-02.
  25. ↑ 25.0 25.1 東京おもちゃショー 2013 (Japanese), Trade Shows Now!. 2013. Accessed 2019-02-22.
  26. ↑ 「トイジャーナル」1981年9月臨時増刊号 by foxxyz007, Yahoo JAPAN!. 2019-01-13.
  27. ↑ 27.0 27.1 おもちゃの歴史年表 １９８０～１９８４年 (Japanese) by トイジャーナル編集局, おもちゃ情報net. 2018. Accessed 2019-03-14.
  28. ↑ 1983年東京おもちゃショー (Japanese) by kbigstone, YouTube. 2013-09-29.
  29. ↑ Interview with George Dunsay by Nevermore, TFArchive. 2006-12-31.
  30. ↑ ＲＸ－７８－ＧＵＮＤＡＭ　（バンダイ：１９８３）, K's Dee(ケイズ・ディー)の『パソコン博物館』. 2007-09-30.
  31. ↑ 1984年東京おもちゃショー (Japanese) by kbigstone, YouTube. 2015-03-28.
  32. ↑ イワヤのおもちゃヒストリー (Japanese), Iwata. Accessed 2019-04-25.
  33. ↑ Japan: Latest Toys On Exhibition At 1984 Tokyo Toy Show by Reuters, British Pathé. 1984-06-02.
  34. ↑ 1987年東京おもちゃショー　マスクマン　メタルダー (Japanese) by kbigstone, YouTube. 2012-09-16.
  35. ↑ 1988年6月 東京おもちゃショー。 (Japanese) by @momie_banban, Twitter. 2018-01-09.
  36. ↑ 1989年東京おもちゃショー　Mr.マリック超魔術 (Japanese) by kbigstone, YouTube. 2017-05-04.
  37. ↑ International Outlook (PDF) p.38, Electronic Gaming Monthly #14. 1990-10.
  38. ↑ '90 Tokyo Toy Show, Sega Retro. Accessed 2019-02-11.
  39. ↑ File:'91 Tokyo Toy Show/Magazine articles (PDF). 1991-07-08.
  40. ↑ 巨大サンダーバード2号搬入　おもちゃショー’９２ (Japanese) by kbigstone, YouTube. 2016-12-21.
  41. ↑ １９９３年東京おもちゃショー　ダイレンジャー、グリッドマン (Japanese) by kbigstone, YouTube. 2012-07-08.
  42. ↑ The Bandai Playdia -- Bandai's Educational Home Console by Kelsey Lewin, YouTube. 2017-07-03.
  43. ↑ 番外編！’94東京おもちゃショーへＧＯ！ (Japanese) by あおぞら にっき, YouTube. 2018-10-12.
  44. ↑ Computer and Video Games 177 (PDF). 1996-08.
  45. ↑ 1996年東京おもちゃショー幕張 (Japanese) by kbigstone, YouTube. 2011-10-02.
  46. ↑ Tokyo Game Show 1996, Consumer Entertainment Supplier's Association. Sega Retro. Accessed 2019-01-18.
  47. ↑ '97 東京おもちゃショー (Japanese) by Hiroshi Tsujimura, Tsuporone's Page. 2007-08-29.
  48. ↑ １９９７年東京おもちゃショー　メガレンジャー　ウルトラマンティガ (Japanese) by kbigstone, YouTube. 2012-07-15.
  49. ↑ 東京ビッグサイトで“'98東京おもちゃショー”が開幕 (Japanese), ASCII. 1998-03-18.
  50. ↑ '98 東京おもちゃショー (Japanese) by Oohana Naoto, Sylvanian Families. 1998-03-18.
  51. ↑ '99 Tokyo Toy Show, The Japan Toy Association. Archived 2001-02-10.
  52. ↑ 52.0 52.1 2000 Tokyo Toy Show, The Japan Toy Association. Archived 2001-02-10.
  53. ↑ 1999年東京おもちゃショー　ゴーゴーファイブ　ウルトラマンガイア (Japanese) by kbigstone, YouTube. 2013-01-25.
  54. ↑ 54.0 54.1 2001 Tokyo Toy Show, The Japan Toy Association. Archived 2001-02-10.
  55. ↑ 2000東京おもちゃショー開幕 (Japanese) by funatsu, PC Watch. 2000-03-16.
  56. ↑ 56.0 56.1 2002 Tokyo Toy Show, The Japan Toy Association. Archived 2002-04-05.
  57. ↑ Swan Crystal debuts at the Tokyo Toy Show 2002 by Yukiyoshi Ike Sato, GameSpot. 2006-05-17.
  58. ↑ 東京おもちゃショー 2003 (Japanese), The Japan Toy Association. Archived 2003-04-03.
  59. ↑ 東京おもちゃショー 2003 出展者一覧 (Japanese), The Japan Toy Association. 2003-05-19. Archived 2004-04-07.
  60. ↑ おもちゃみらい博の目的と開催概要 (Japanese), The Japan Toy Association. Archived 2003-07-07.
  61. ↑ 東京おもちゃショー 2004 (Japanese), The Japan Toy Association. Archived 2004-06-10.
  62. ↑ 東京おもちゃショー 2004 出展者一覧 (Japanese), The Japan Toy Association. 2004-04-14. Archived 2004-06-16.
  63. ↑ Tokyo Toy Show 2005, The Japan Toy Association. Archived 2005-07-21.
  64. ↑ 64.0 64.1 Tokyo Toy Show 2006 - Exhibitor's Guide (PDF), The Japan Toy Association. Archived 2006-05-02.
  65. ↑ International Tokyo Toy Show 2006 - Event, The Japan Toy Association. Archived 2006-07-02.
  66. ↑ International Tokyo Toy Show 2007 - Event Outline, The Japan Toy Association. Accessed 2019-01-06.
  67. ↑ International Tokyo Toy Show 2008 - Event Outline, The Japan Toy Association. Accessed 2019-01-06.
  68. ↑ First Japan toy awards handed out by Kazuaki Nagata, The Japan Times. 2008-06-18.
  69. ↑ International Tokyo Toy Show 2009 - Event Outline, The Japan Toy Association. Accessed 2019-01-06.
  70. ↑ International Tokyo Toy Show 2010 - Event Outline, The Japan Toy Association. Accessed 2019-01-06.
  71. ↑ 東京おもちゃショー 2010 (Japanese), Trade Shows Now!. 2010. Accessed 2019-02-22.
  72. ↑ International Tokyo Toy Show 2011 - Event Outline, The Japan Toy Association. Accessed 2019-01-06.
  73. ↑ Exhibitor's Guide - Tokyo Toy Show 2012 (PDF), The Japan Toy Association. Archived 2012-02-01.
  74. ↑ International Tokyo Toy Show 2012 - Event Outline, The Japan Toy Association. Accessed 2019-01-06.
  75. ↑ Exhibitor's Guide - Tokyo Toy Show 2013 (PDF), The Japan Toy Association. Archived 2013-05-09.
  76. ↑ International Tokyo Toy Show 2013 - Event Outline, The Japan Toy Association. Accessed 2019-01-06.
  77. ↑ Exhibitor's Guide - Tokyo Toy Show 2014 (PDF), The Japan Toy Association. Archived 2014-02-09.
  78. ↑ International Tokyo Toy Show 2014 - Event Outline, The Japan Toy Association. Accessed 2019-01-06.
  79. ↑ Japan’s real and anime world technological icons combine with this Shinkansen transforming robot by Casey Baseel, SoraNews24. 2014-06-15.
  80. ↑ Japan Toy Association - Business Information (PDF), The Japan Toy Association. Archived 2015-04-19.
  81. ↑ International Tokyo Toy Show 2015 - Event Outline, The Japan Toy Association. Accessed 2019-01-06.
  82. ↑ International Tokyo Toy Show 2016, The Japan Toy Association. Accessed 2019-01-06.
  83. ↑ Japan Toy Association - Business Information (PDF), The Japan Toy Association. Archived 2017-03-01.
  84. ↑ International Tokyo Toy Show 2017, The Japan Toy Association. Accessed 2019-01-06.
  85. ↑ Japan Toy Association - Business Information (PDF), The Japan Toy Association. Archived 2018-06-19.
  86. ↑ International Tokyo Toy Show 2018, The Japan Toy Association. Accessed 2019-01-06.
  87. ↑ 「東京おもちゃショー2019」 (PDF), The Japan Toy Association. 2019-04.
  88. ↑ 88.0 88.1 Exhibitor's Guide - Tokyo Toy Show 2019 (PDF), The Japan Toy Association. Accessed 2019-01-07.
  89. ↑ Int'l Tokyo Toy Show turns back the clock with 35,000 items on display, The Mainchi. 2019-06-14.
  90. ↑ 開催結果｜東京おもちゃショー2019 (Japanese), The Japan Toy Association. 2019-06-16. Archived 2019-09-25.
  91. ↑ 2020年の「東京おもちゃショー」はどこで開催！？ (Japanese), ヒットを探そう！流行サイト. 2019-06-24.
  92. ↑ Businesses fear big losses with Tokyo Big Sight shutdown for 2020 Olympics by Shusake Murai, The Japan Times. 2017-01-18.
  93. ↑ 開催中止のお知らせ (Japanese), The Japan Toy Association. 2020-04-20.
  94. ↑ Changes in the Suspension Period of Renting Tokyo Big Sight Due to the Postponement of Tokyo 2020 Olympic and Paralympic Games, Tokyo Big Sight Inc. 2020-04-21.
  95. ↑ Japan Toy Association, 2021-05-14. Archived 2021-05-15.
  96. ↑ Japan Toy Association. 2022-03-14. Archived 2022-03-24.
  97. ↑ 「東京おもちゃショー2023」 (PDF), The Japan Toy Association. 2022-10.

See also[]

External links[]

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