The Pippin @WORLD (PW-10001) is a Pippin console that was marketed by Bandai Digital Entertainment in the United States. Its parent company Bandai announced a partnership with Apple Computer on December 13, 1994 to produce the consoles and later also supplied them to Katz Media as an OEM.[6][7]


Manufactured by Mitsubishi Electric,[1] the @WORLD was nearly identical to Bandai's own Pippin Atmark, which had been released earlier in Japan. The U.S. model featured ROM revision 1.2, which added support for SCSI drives. Adding the ability to load non-authenticated discs would require ROM revision 1.3 from a Katz Media Player 2000.[8]

@WORLD consoles were produced for the American market in black cases, while Atmarks from Japan were typically in platinum/white cases with a small number of black Atmarks.[9] A unique gold @WORLD console was produced for Gil Amelio, the CEO of Apple at the time.[10]


Matching black versions of AppleJack controllers, modems and keyboards were produced, but are rare.[8] Wireless controllers, memory modules, and expansion docks could only be found in the platinum/white color scheme of Japanese consoles.[9]


MacUser-US 1997-02 p147 MacZone Pippin @WORLD

Retail ad for the @WORLD that first appeared in MacUser in February 1997.

The @WORLD console was first unveiled at a Media Preview event held at the Beverly Hills Hotel on May 15, 1996, the day before the Electronic Entertainment Expo in Los Angeles.[2] Bandai budgeted $50 million to promote it in the United States.[1] Apple operated a "Developer Test Drive" program until September 1st.[11] On September 23, 1996, Bandai announced that the consoles would ship with a 28,800 bps modem from Motorola.[12]

The @WORLD was originally scheduled to ship in September 1996,[13] but the release date soon slipped to November with the list price set at $599.[4] However, the console and about 15 launch titles did not begin shipping from Bandai until the week of December 2, 1996. With the exception of a couple Mac mail-order vendors, the shipments were too late for the holiday season and would not reach retail stores until January 1997, with peripherals to follow. The price of the basic system was reduced to $499.[3]


By May 1997, amid reports that the consoles were not selling well in the consumer market,[14] Bandai Digital Entertainment organized a Pippin @WORLD Business Unit to refocus the platform towards vertical markets such as corporate intranets.[15]

On February 27, 1998, Bandai announced that it would abandon the Pippin platform and close its subsidiary Bandai Digital Entertainment on March 13, 1998. Bandai had sold only 30,000 units in Japan and 12,000 units in the United States,[5] missing its original sales targets of 200,000 and 300,000 units, respectively.[16] DayStar Digital helped liquidate as many as 2,000 unsold units. The remaining inventory was repackaged for sale in Japan as the now-rare "black Atmark".[17]



  1. 1.0 1.1 1.2 Apple's Pippin: A Pip--or a Pipsqueak? by Peter Burrows, BusinessWeek. 1996-04-01. Archived 2013-06-04.
  2. 2.0 2.1 E3 and Other Adventures in Electronic Entertainment by Jake Richter, PC Graphics Report. 1996-05-21.
  3. 3.0 3.1 3.2 @World: Pippin shippin' by David Morgenstern, MacWEEK vol.10-46. 1996-12-02. Archived 1996-12-20.
  4. 4.0 4.1 Options will make Pippin 2 a home, network computer by David Morgenstern, MacWeek vol.10-37. 1996-09-30. Archived 1996-12-20.
  5. 5.0 5.1 Bandai Says Goodbye to Pippin by Chris Johnston, GameSpot. 1998-02-27.
  6. Bandai Pippin FAQ, The Mac Geek. Accessed 2017-04-15.
  7. Bandai and Katz Media announce cooperation to develop European Pippin Market, Katz Media. Archived on 1997-07-13.
  8. 8.0 8.1 Hacking the Pippin by Phil Beesley, Vintage Macintosh. 2007-10-22. Archived 2017-08-17.
  9. 9.0 9.1 Bandai Pippin Image Archive by Bryan G. Villados, The Mac Geek. Accessed 2017-04-15.
  10. Pippin game system, Computer History Museum. Accessed 2019-01-21.
  11. Apple’s Pippin and Bandai’s @World: Missing the Mark(et), Low End Mac. 2006-09-22.
  12. Bandai Digital Entertainment bundles Motorola 28.8 modem with Pippin @World Internet TV appliance., BusinessWire. 1996-09-23.
  13. NC coalition frames plans for Net boxes by James Staten, MacWeek vol.10-21. 1996-05-27. Archived 1996-12-20.
  14. Pippin @World gets Ethernet, CNET News. 1997-05-21. Archived 2004-11-25.
  15. Background of BDE, Studio02. Accessed 2018-06-25.
  16. Power Ranger - A Japanese Toymaker Invades Cyberspace by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.
  17. Video Game Bible 1985-2002, p.59 by Andy Slaven, Trafford Publishing. 2002.

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