The Pippin Atmark (ピピン アットマーク, PA-82001) is a Pippin console that was marketed by Bandai Digital Entertainment in Japan. Its parent company Bandai announced its partnership with Apple Computer on December 13, 1994 to produce the consoles and later provided an alternate version to Katz Media as an OEM.
Manufactured by Mitsubishi Electric, the Atmark is nearly identical to Bandai's own Pippin @WORLD, which was released in the United States. It is also very similar to the Katz Media Player 2000, which was released in Europe and Canada, though the latter two models featured newer ROMs. The Atmark's revision 1.0 "KINKA" ROM could be updated through a 1.1 System Enabler or a 1.2 ROM Update extension that were included on authenticated CD-ROMs. In December 1996, a ROM upgrade program was offered to Atmark owners as revision 1.2 ROMs were required in hardware to support external SCSI and MO 230 drives. The ability to load a non-authenticated disc requires a revision 1.3 or developer ROM.
Atmarks produced for the Japanese market typically came in platinum/white cases, while @WORLD and KMP2000 units that were built for other markets always came in black cases. A few black Atmarks were sold during the discontinuation of the platform and are considered very rare.
Some consoles with "monitoring" ROMs were shipped to developers in the same retail case as the Pippin Atmark with nearly identical markings, except that the product ID of these "monitoring units" was PA-82001-S.
Bandai Digital Entertainment unveiled the Pippin Atmark at a news conference in Tokyo on February 9, 1996. Television ads were run as part of Bandai's marketing campaign in Japan. Pre-ordering commenced on February 22, 1996 while Bandai showed off the console at Macworld Expo Tokyo. A special "Network set" (「ネットワークセット」) with a 14.4 kbps modem and 6 bundled discs began shipping on March 22 and was launched through 300 retail outlets on March 28. A lower-priced "Pippin Atmark body set" (「ピピン＠アットマーク」「本体セット」) with 4 bundled discs became more widely available through retail channels on June 15, 1996.
Bandai Digital Entertainment held a "Business Solution Seminar" on November 29, 1996 to promote the Pippin Atmark to businesses in Japan, which included case studies of its use in hotels and as a display kiosk.
Manufacturing of new consoles was halted by Bandai on May 12, 1997 due to poor sales. On February 27, 1998, Bandai announced that it would abandon the Pippin platform and close its subsidiary Bandai Digital Entertainment on March 13, 1998. Bandai had sold only 30,000 units in Japan and 12,000 units in the United States, missing its original sales targets of 200,000 and 300,000 units, respectively. Unsold U.S. inventory was returned to Japan to be repackaged for sale as the now-rare "Black Atmark".
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